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1. Problem
4. Solution
3. Unique value proposition
7. Unfair advantage
2. Customer segments
5. Key metrics
8. Channels
9. Cost structure
6. Revenue streams
LEAN Canvas
Top 3 problems
Top 3 features
What value do wedeliver to ourcustomers ?What problems do wesolve ?What needs are weaddressing ?What products/servicesdo we offer ?
Can't be easilycopied or bought
What channels can weuse to reach ourcustomer segments ?How do we deliverour value ?How do we com-municate with ourcustomers ?
Who are we creating value for ?Whose problems are wesolving ?Whose needs are we addressing ?What do our customers have in common and whatare their differences?What groups do ourcustomers fall into ?
What are the main costs in our business model ?What activities and resources drive these costs ?
What value will our customers really pay for ?How are they paying us today ?How would they like to pay ?What are our main revenue streams ?
Key activities you measure
adapted from: The Business model Canvas