Title: Digital Media Design module introduction Date: 2020/09/23 Template: slidy Status: draft

Digital Media Design module introduction


Colm O’Neill

  • BA Graphic Design and Communications (Brussels, Belgium)
  • MA Media Design (Rotterdam, The Netherlands)
  • 10 years graphic design practice: freelance, medium and large studios

Digital Media Artist practice, glimpse of some recent works:

Collection of uncertainties: online exhibition https://di.version.space
A collaborative love song: interactive sound installation & recording at VISUAL Carlow https://www.visualcarlow.ie/exhibitions/info/a-collaborative-love-song
Irish Tree Alphabet (with Katie Holten) typographic alphabet and installation production https://www.visualcarlow.ie/exhibitions/info/irish-tree-alphabet

What is Digital Media Design?

Brings Design practices to Digital Media production.

What is Digital Media?

Video, audio, software, or other content that is created, edited, stored, or accessed in digital form, through numeric encoding and decoding of data.

Types of Digital Media:

  • Networked Media
  • Capture-based Media

Learning by designing / Learning by doing:

  • Being curious and adventurous
  • Becoming a researcher
  • Looking across different medias
  • Based in practice, learning by doing

Ideal Weekly structure

options Foundational & supporting material Practical & Project work
100% On campus 1 hour in class theory 3 hours in lab practical

Covid dependant Weekly structure

options Foundational & supporting material Practical & Project work
75% On Campus 1 hour online theory 3 hours in lab practical (in sub groups depending on cohort size)
0% On Campus 1 hour online theory 1 hour Blackboard collaborate group session + 2 hours breakout session small groups individual project feedback

Really looking forward to working with you all

Contact information:

  • colm.oneill@itcarlow.ie
  • Office: D526

Appendix 1 — Foundational content / supporting course material examples:

  • Theory:

    • composition basics (framing, scaling, viewing angles)
    • colour theory
    • typography
    • accessibility design
    • vector vs bitmap digital images
    • scanning images, photography
  • Case studies: example projects, portfolio reviews, historical artworks, …

  • Key readings:

    • “As we may think”
    • “The mismanaged heart”
    • “The medium and the massage”
    • “Web Design is 95% Typography”
    • “Accessibility for everyone” — A book apart

Appendix 2 — Schedule and weekly calendar Semester 1

Weeks Ongoing project Weekly theory content Practical class Notes/Details
28/09/20 Project 1 — Visual Assets Vector images ≠ bitmap images Project 1 briefing + module introduction
05/10/20 Project 1 — Visual Assets Typography 1 Vector editing software (Illustrator or equivalent)
12/10/20 Project 1 — Visual Assets Colour Theory Vector editing software (Illustrator or equivalent)
19/10/20 Project 1 — Visual Assets Reading: “The Medium is the Massage” Preparation for 1st group critique next week
26/10/20 Project 1 — Visual Assets Typography 2 Project follow-up: group critique
02/11/20 Project 1 — Visual Assets Composition basics 1 week until final delivery
09/11/20 Project 1 — Visual Assets Theory catch-up Project 1 delivery
16/11/20 Project 2 — Video essay Sound recording Project 2 briefing + sound recording practical
23/11/20 Project 2 — Video essay Composition basics Non Linear Editors practical class
30/11/20 Project 2 — Video essay Raster images resolution / density Non Linear Editors practical class + project 2 work time
07/12/20 Project 2 — Video essay Video transitions & narrative editing Video exporting + project 2 work time
14/12/20 Project 2 — Video essay Reading: “As we may think” Project 2 delivery 1

Appendix 3 — Example projects

3 to 5 different projects through the year, ensuring the students always have a place to test and apply their learning.

Appendix 3.1 — Example project 1

Learners develop the visual assets to support a new local cultural ‘agenda’ website.

→ establishing common (transversal) aesthetics in images and graphic design content that not only supports the new cultural agenda, but makes it recognisable too.

→ producing posters, digital banners, illustrations (digitised hand drawings or vector images) that go along with a provided visual identity.

goals: practice graphic design, observe and distil key elements of a visual identity, demonstrate awareness of design principles

Appendix 3.2 — Example project 2

Video essay production

→ converting research material on a graphic, installation or media artist into a short, narrated video essay.

→ short 4 to 6 minute video

goals: practice audio visual media production, demonstrate good ability to capture video, audio and use editing software, demonstrate ability to research and reflect on findings

Appendix 3.3 — Example project 3

Website redesign

→ starting from an existing but outdated looking website, the learner will produce a new design with a specific focus on the interface, usability and accessibility of the content.

goals: further develop graphic design skills in combination with learning from interface design / development modules, demonstrate ability to understand a content structure, demonstrate ability to design for accessibility